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disr·upt [dis-rupt]

To destroy, usually temporarily, the normal continuance or unity of: interrupt.

Disruption is anything out of the norm that makes you stop and think. It's the small red dot on a blank white canvas; the silence amidst a sea of noise. In its simplest form, disruption is what all designers strive to achieve. We want to create a pause in our viewers' lives.

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